APPLICATIONS
TRANSPARENT DISTRIBUTION CHANNELS
APPLICATIONS
TRANSPARENT DISTRIBUTION CHANNELS
DIGITAL TRACK-AND-TRACE FOR SECURING PRODUCERS AND RETAILERS
TRANSPARENT DISTRIBUTION CHANNELS
In today’s globalized economy, transparent distribution channels are crucial for both producers and retailers. The ability to trace the journey of products from manufacturers to end consumers plays a vital role in ensuring authenticity, quality, and safety. The introduction of a secure digital track-and-trace tool presents an effective solution to meet these requirements.
IMPORTANCE FOR PRODUCERS
AUTHENTICITY AND QUALITY CONTROL
Transparent distribution channels allow producers to ensure the authenticity of their products. Through digital tracking, they can verify that their products follow the intended distribution path and are stored under optimal conditions, maintaining product quality.
BRAND
REPUTATION
Clear visibility across distribution channels is essential for brand reputation. By preventing detours or unauthorized distribution paths, producers can ensure the protection of their brand integrity and value.
EARLY DETECTION OF GREY MARKETS
Transparent channels aid in identifying grey markets and parallel markets early on. Producers can pinpoint unintended distribution paths and take measures to prevent unauthorized retailers or the sale of counterfeit products.
DISCOVER UNAUTHORIZED DISTRIBUTION
TRACK YOUR PRODUCTS ON THE MARKET
Codikett provides the complete toolbox for Track & Trace to brighten insights on supply chain and distribution channels, stocks in the market and user preferences.
From ingredient sourcing through supply chain monitoring down to the end user – raise your visibility of supply and distribution channels and create the basis for product verification and market intelligence.
This added visibility helps to detect and dismantle parallel trading and unintended cross-border activities.
IMPORTANCE FOR RETAILERS
PRODUCT SAFETY AND CUSTOMER TRUST
Retailers benefit from transparent distribution channels by ensuring they only receive authentic products from manufacturers. This promotes product safety and strengthens customer trust, as consumers know they are purchasing genuine and high-quality goods.
EFFICIENCY IN SUPPLY CHAIN
Clear visibility of distribution channels allows retailers efficient inventory management and reordering. By eliminating opaque intermediaries, supply chain processes can be optimized, and costs reduced.
FRAUD
PREVENTION
The digital track-and-trace tool serves as an effective fraud prevention measure. It enables retailers to detect suspicious activities, identify bad actors, and take action before fraudulent practices can cause significant harm.
WHAT WE OFFER
SECURE DIGITAL TRACK-AND-TRACE TOOL
- Real-Time Monitoring
The ability to monitor distribution channels in real-time allows immediate responses to deviations or unauthorized distribution activities. - Authentication Technologies
Integration of advanced authentication technologies, such as unique barcodes or RFID tags, supports the precise identification of products. - Reporting and Analysis
Comprehensive reporting and analysis features provide insights into the performance of distribution channels, facilitating the identification of optimization opportunities.
GREY MARKET TRADE AND PARALLEL MARKETS CAUSE HARM TO BRAND OWNERS AND CONSUMERS
CONSEQUENCES OF
GREY MARKET TRADE
The implementation of transparent distribution channels, supported by secure digital track-and-trace tools, strengthens the entire supply chain. Producers and retailers can not only ensure the quality and authenticity of their products but also solidify consumer trust and counteract fraudulent practices effectively.
01
FINANCIAL LOSS
Grey market trade and parallel markets cause financial loss for manufacturers and brand owners.
02
HARM TO THE CONSUMER
Repackaging and exaggerated expiration dates are common, which harms consumers.
03
INCREASE IN COUNTERFEITS
The market does not receive the products, which means that counterfeits are in greater demand instead.
UNDERSTANDING THE ECONOMIC IMPACT OF BLACK AND GREY MARKETS
FAQs ABOUT BLACK & GREY MARKETS
The black market involves illegal transactions, while the grey market involves the legal but unofficial sale of goods, often circumventing authorized distribution channels.
The grey market, also known as the parallel market, involves the trade of goods through unauthorized, unofficial, or unintended distribution channels. This can significantly affect the economy in various ways:
- Revenue loss for authorized dealers and manufacturers
- Consumer risk
- Intellectual property violations
- Market distortion
- Impact on pricing and brand image
- Tax evasion and loss of government revenue
The black market can significantly impact the economy by diverting revenue from the government, reducing the effectiveness of regulations, and fostering corruption and crime.
