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APPLICATIONS
SECURE COUNTERFEIT PROTECTION
APPLICATIONS
SECURE COUNTERFEIT PROTECTION
GIVE COUNTERFEITERS NO CHANCE AND USE ANTI-COUNTERFEITING KNOW-HOW
PROTECT YOUR PACKAGING WITH OUR ANTI-COUNTERFEIT SOLUTIONS
How can one identify a counterfeit? It entails more than just a product imitation. Securikett, as a leading anti-counterfeiting technology company, defines counterfeiting as follows: Counterfeiting involves the manufacture of a product that closely resembles the genuine product of an established brand and is packaged similarly. This practice implies that an inferior product is inserted into the imitated or fake packaging, or the imitated or fake original labeling.
Consequently, anti-counterfeit measures precisely mean the following for you:
- Enhance the value of your brand
- Increase trust in your brand and its value in the long term.
- Regain lost or endangered market share.
- Fulfill your obligation towards consumers seriously.
- Avoid negative brand reputations and legal consequences.
ANTI-COUNTERFEIT SOLUTION IS A WIN-WIN SITUATION
FIGHT PRODUCT PIRACY
The term “product piracy” refers to the criminal activities of counterfeiters. Criminal organizations prioritize the theft of brand owners’ development efforts, which accounts for up to 90 % of the added value of medicines and technical products.
Product piracy damages economies because it discourages R&D activities in the relevant environment.
When new developments and innovations are immediately counterfeited, payback on development efforts becomes impossible. The conditions under which counterfeit products are manufactured are often catastrophic. Massive violations of environmental regulations, the use of harmful substances, significant violations of labor law, and illegal child labor are common practices.
Therefore, it is crucial to increase awareness that buying counterfeits supports such illicit structures. It is even more critical to implement anti-counterfeiting protection where it is indispensable.
SAVE MONEY AND HAVE A GOOD REPUTATION
REDUCE LIABILITY RISK WITH ANTI COUNTERFEIT SOLUTIONS
Product liability legislation increasingly compels manufacturers to label their products so that they can clearly prove their authentic or non-authentic origin. Hidden features serve as one of the possible means.
Moreover, when counterfeits are already known to be in circulation, consumers should also be able to distinguish genuine from counterfeit products easily and reliably, thereby ensuring protection from harm.
Certainly, no manufacturer has a serious interest in their products being counterfeited. If the counterfeit poses a product risk, a manufacturer could even be held responsible. Therefore, anti-counterfeiting tools are essential.
HOW CAN WE DIFFERENTIATE GENUINE PRODUCTS FROM COUNTERFEITS?
Differentiating genuine products from counterfeits involves implementing several key strategies. One effective approach is to use unique identifiers such as serial numbers, QR codes, tamper-evident labels with VOID effect or holographic labels with VOID effect that are difficult to replicate. These features can be verified by customers and retailers, ensuring product authenticity. Incorporating secure tamper-evident packaging helps indicate any unauthorized access, further safeguarding the product.
FAKE PRODUCTS POSE A SERIOUS THREAT
ECONOMIC IMPACT OF COUNTERFEIT PRODUCTS
Not only competitors can weaken your market position, grey trade / parallel markets and counterfeiters also represent constantly growing threats:
- Loss of sales and market share.
- Liability risks due to counterfeit or inferior quality.
- Negative media and damage to your image.
- Attack on your reputation via social media.
- Decline in revenues.
- Job cuts.
If competitors are protecting their brand, counterfeiters may have already your product on their target list – act fast with proper product identification and product verification, and implement anti-counterfeit measures as soon as possible.
FAKE PRODUCTS POSE A SERIOUS THREAT
ECONOMIC IMPACT OF COUNTERFEIT PRODUCTS
- Loss of sales and market share.
- Liability risks due to counterfeit or inferior quality.
- Negative media and damage to your image.
- Attack on your reputation via social media.
- Decline in revenues.
- Job cuts.
HOW ANTI-COUNTERFEITING WORKS
HOW TO PROTECT YOUR PRODUCTS AND PACKAGING AGAINST REFILLING
In addition to the security aspect, design plays an important role. It is tailored to match your needs and specifications, ensuring high recognition value and a distinctive visual appearance and appeal. Logos, symbols, and lettering, including marketing content, can be seamlessly embedded within the security components. Securikett VOID Labels clearly indicate prior opening. These labels guarantee product authenticity, as they cannot be transferred to counterfeit products.
OUR SOLUTION AT A GLANCE
CUSTOMIZE YOUR LABEL ACCORDING TO YOUR DESIGN AND REQUIREMENTS
USE OF TAMPER-EVIDENT LABELS WITH OPENING DETECTION
VOID Labels immediately indicate any opening attempt. The VOID effect is irreversible and neither the label nor the packaging can be reused unnoticed.
The label can be customized not only in color, shape and size. Integrate you logo, slogan texts or symbols into the opening effect or your label.
PHYSICAL PRODUCT PROTECTION
Authentication features range from overtly recognizable security colors, the features that can only be detected with forensic tools.
DIGITAL PRODUCT PROTECTION
SecurityLabels are fully digitizable with unique QR codes, NFC, RFID for further digital services like authentication, traceability, consumer engagement and grey market detection.
SIMPLE TO UNDERSTAND AND EASY TO OPEN
SecurityLabels are easy to understand, and consumers are used to their functionality. Opening tabs guarantee easy opening. The unexpected VOID effect gives the consumer a Wow-effect.
OUR PRODUCTS
